Typography
Typeface
Two typefaces. Instrument Sans does the everyday work, headlines to menus, in Semibold and Regular. PT Mono is the small print: the address on the carrier, the hours on the card, labels and prices, set in capitals so it reads like a stamp.
Primary
Instrument Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Classification
Grotesque
a
Regular
a
Medium
a
SemiBold
Mono
PT Mono
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
a
Regular
Try it
Type a menu line in Instrument Sans, then the address in PT Mono capitals. Try a headline in Semibold at a big size.
Size
WeightSemiBold
Sphinx of black quartz, judge my vow.
Hierarchy
Hierarchy comes from size and weight first. Headlines are Semibold and set tight, text is Regular with room to breathe, and the small print steps down to PT Mono capitals with a little letter spacing.
DisplayInstrument Sans·SemiBold72pxLeading1.02Tracking−5.5%
Say the big thing
HeadingInstrument Sans·SemiBold44pxLeading1.02Tracking−5.5%
A headline that leads the page
SubheadingInstrument Sans·Medium24pxLeading1.02Tracking−5.5%
A subheading sets up what follows
BodyInstrument Sans·Regular17pxLeading1.5Tracking−2%
Body text is for reading. Keep it at a comfortable size with generous spacing, and let the headings above it do the shouting.
Small printInstrument Sans·Regular12pxLeading1.5Tracking−2%
Captions, labels and small print
Updated Oct 22, 2026Made with