Typography

Two typefaces, one job each. Archivo in its heavy weights carries headlines and labels, tight and level, and has to be readable at arm's length on a sleeve. Inter carries the reading: product details, care notes, the website.

Type a headline in Archivo Black and see how little it needs. Then set a line of detail in Inter at reading size.

Five sizes cover product, print and screen. Headlines are set tight with negative tracking; captions and labels get letter spacing and often capitals, so they read on a curved sleeve or a wet tag.