Logo

The wordmark is ROVE, wide and level, with the R cut at speed: one angular stroke with its leg kicked out like a stride. That R is also the symbol on its own. Use the wordmark on the chest, the hang tag and the website header; the R alone on a sleeve, a cap or an app icon, where the name is already known.

Keep a clear space around the logo equal to the height of the R's crossbar, on every side. Nothing crosses it: no type, no seam, no edge of a photograph. On a small label, scale the logo down before you shrink the space.

The logo is Slate on light grounds and Bone on dark ones. On Ember it is Bone, and on a photograph it sits on rock or sky, never across a runner. Ember is the accent around the logo, not the logo itself: never fill the R or the wordmark with orange, and never set it in Moss or Stone.