Photography
Our photographs are real runs in real weather: wet sandstone, fog in the pines, a flash of ember orange moving through it. Film grain, soft light, mud where mud happens. Nothing is staged and nobody poses.
Three checks before a picture goes out.
Overcast, fog, drizzle, low sun. We shoot the days most brands wait out, because that is when the gear matters.
People running, climbing, catching breath. Motion blur is welcome; a posed stance is not.
Orange appears once in the frame, on a runner, and the landscape stays in moss, stone and bone around it.
A set that sets the tone. New photographs should sit beside these without a seam.
How a picture is shot and finished, so every shoot looks like one.
The calls that come up most when choosing or editing a photograph.
Catch runners mid-stride or mid-scramble.
Line anyone up for a group shot.
Let rock and fog fill the frame.
Add a sunset or a summit cliché.
Keep it muted, keep the grain, keep Ember honest.
Push saturation, add vignettes or HDR.
Set type on rock, sky or fog.
Set type across a runner or across the orange.