October 6, 2026Brand
Guidelines
Rove makes gear for running where there is no path: light jackets, shorts and layers that work on wet rock, in forest and in weather that changes its mind. This guide is how Rove looks and sounds, so everything we make feels like one trip.
We started Rove because trail gear kept choosing between looking technical and feeling good to wear. We wanted shorts you forget you have on, a jacket you can see from the next ridge, and nothing on either that does not earn its place. We test everything on long days out, and we come back with mud on it.
Three ideas behind every piece we make and every page here.
The product exists to get people outside for longer. Every decision, in the gear and the brand, is measured against that.
One ember orange, used with intent. It is a safety color and a signature at once; the rest of the palette is the ground it stands on.
No feature, word or graphic stays unless it does a job. Trail gear has no room for decoration, and neither do we.
Use this guide for anything that carries the Rove name: product, packaging, the shop, the site, a race-day banner. It tells you what the brand is made of and how to put it together, so the work looks like Rove without a second pass.