Typography
Typeface
Two typefaces, each with one job. Instrument Serif carries headlines, often in italic, and gives Mori its warmth. DM Sans carries everything you read, from the class schedule to the fine print, and keeps it clear.
Instrument Serif
Primary
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Classification
Serif
a
400
DM Sans
Secondary
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Classification
Geometric sans
a
400
a
500
Try it
Type a headline in Instrument Serif, then a sentence in DM Sans at reading size. Try the italic: that is where Mori sounds most like itself.
Size
Sphinx of black quartz, judge my vow.
Hierarchy
Five sizes cover the studio and the website. Headlines are set a little tight; body copy gets room. Captions get a touch of letter spacing so DM Sans stays open at small sizes.
DisplayInstrument Serif·Regular72px
Say the big thing
HeadingInstrument Serif·Regular44px
A headline that leads the page
SubheadingDM Sans·Medium24px
A subheading sets up what follows
BodyDM Sans·Regular17px
Body text is for reading. Keep it at a comfortable size with generous spacing, and let the headings above it do the shouting.
CaptionDM Sans·Regular13px
Captions, labels and small print
Updated Oct 06, 2026Made with