Color
Six colors, all from the studio. Matcha leads and is the one people remember; Forest is our ink and our headers; Cream is the paper. Sage, Blush and Oak are the soft colors of the room, the leggings and the benches. Take values from the tiles, never from a photograph.
Cream carries most of any page, Forest does the talking, and Matcha appears where you want the eye to go. Sage and Blush are for backgrounds and tags; Oak is a touch, like the wood in the room.
Pairings that stay readable. Forest on Cream and Cream on Forest carry all text. Forest on Matcha, Sage or Blush works for headings and labels. Matcha on Cream is for large type only; check anything smaller before it ships.
Screens show the palette truest. For print, Matcha and Blush lose a little life in CMYK, so match the Pantone references for packaging and signage and accept the shift on everyday paper.