MoriOctober 6, 2026

Brand
Guidelines

Overview

Mori is a matcha and movement studio. We make ceremonial-grade matcha and hold pilates and yoga classes in one bright room, for people who like to start the day on purpose. This guide is how Mori looks and sounds.

Who we are

We opened Mori because the best part of a morning was getting squeezed out of it. A good bowl of matcha, an hour on the mat, a little daylight: these are small things, and we think they deserve a proper place. Everything we make is built around that first hour.

What we stand for

Three ideas sit behind the studio, the matcha and every page of this guide.

01
Slow on purpose

Nothing at Mori is rushed. We whisk by hand, we leave room between classes, and our design leaves room too.

02
Warm, not precious

Matcha has a ceremony around it; we keep the care and drop the fuss. Cream, oak and a kind word, not a temple.

03
Daylight

We work in natural light and we design for it. Soft greens, blush and cream read best in the morning, which is when Mori happens.

About this guide

This guide is for anyone who makes something with Mori's name on it: the menu, the class schedule, a bag, a post. Use the colors, type and photographs here and it will feel like us without anyone having to check.

Updated Oct 06, 2026Made with
Mori brand guidelines