Strategy

Overview

A brand is only as consistent as the guidelines people actually use. Joisti exists to make those guidelines easy to make, easy to keep current and easy to share.

Mission

Our mission is to make brand guidelines easy for every designer and every brand, not only the ones with a big team and a big budget. Fill in a template, publish it live, and send one link.

Brand

Joisti is simple on the surface and careful underneath. The product stays quiet in black and white so each brand's own colors, type and logos are the star. Our own personality shows up in small, bright moments: the wordmark, the stickers and a splash of color where it counts.

Updated Oct 09, 2026Made with
Joisti brand guidelines