Illustration
Our illustrations are stickers: words, faces, hands and bright shapes, drawn bold and flat in Blue, Pink, Lime, Orange and Violet. They add a moment of fun around the wordmark and in big moments, never in the product's everyday screens.
The sticker sheet. New stickers should be bold, flat and chunky, with a thick outline or a cream backing, so they look like they came off the same sheet.
Stickers are flat. No grain, no paper texture, no shadows: a thick outline or a cream backing is all the depth they get. Any texture would make them look printed, and they are meant to look freshly peeled off the sheet.
The shapes behind the stickers: stars, flowers and bursts. Scatter them on Black or White for big moments, like a launch post. Keep them apart, and never behind text.