Photography

Overview

Our pictures show real guidelines made with Joisti: the product on screen, and the brands inside it. Keep them clean and bright, so the work in the frame does the talking.

Principles

Three checks before an image goes out.

01
Real work

Show guidelines people actually made, with their permission. No fake brands invented for a screenshot.

02
Clean frames

One screen or one subject, square on, with space around it. No tilted devices or busy desks.

03
Bright and neutral

White or light grey backgrounds, so the brand on screen brings the color.

Treatment

How images are captured and finished, so they look like one set.

Aspect
Guidance
Background
White or light grey, never patterned
Screens
Captured at full resolution, shown flat and square on
Color
True to the brand on screen, no filters
Crop
Wide for headers at 2:1, portrait for cards at 4:5
Space
Leave room on one side for type
Do and don’t

The calls that come up most when choosing an image.

Screens
Do

Show the guide flat and readable.

Don’t

Use a tilted laptop on a wooden desk.

Brands
Do

Show real guidelines, shared with permission.

Don’t

Invent a brand just for the picture.

Color
Do

Let the brand on screen bring the color.

Don’t

Add colored backgrounds or filters.

People
Do

Show hands at work when people help the story.

Don’t

Use stock models smiling at a screen.

Updated Oct 09, 2026Made with