Language
We write the way the product works: plain, quick and easy. The visuals carry the personality, so our words can stay simple.
Three qualities define how Joisti sounds. Choose one to see what it means.
We use the words people already know. If a simpler word works, we use it.
The voice in real Joisti copy.
Brand guidelines, made easy.
Name the thing plainly. The visuals show how good it is.
Drop your logo to start.
Tell people the one thing to do next.
Published. Anyone with the link sees the latest.
One idea per sentence, stated as fact.
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Say what happened and how to fix it. No apologies, no jokes.
The same rules where our copy shows up most.
Brand guidelines, made easy.
Guidelines your brand will love.
Publish guide
Let's go
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Habits that keep the voice consistent.
Say brand guidelines, not brand ecosystem. People search for the words they know.
Skip words like beautiful or stunning. Show it instead.
If a sentence needs a comma and an and, split it.
Puns age fast and don't translate. Say it straight.
If it sounds like an ad, rewrite it like you would say it to a friend.