Our photography is the result, not the chore. Bright rooms, crisp linens and people glad to be home, shot in daylight with calm compositions, so every image feels like walking in after the clean.
Three qualities make a photograph ours. Check a new image against each of them before it is used.
Soft natural light from windows. No flash, no moody shadows, no filters.
Rooms, linens and surfaces people are proud of. The work shows up in details, not in struggle.
People at ease in their own space. Nothing posed, nothing grinning at the camera.
A small set of images that sets the tone. New photography should sit comfortably beside these.
How an image is framed and finished. Photographs sit inside the brand's own shapes wherever a crop is a choice: the sparkle and its diamond core are the windows, on a flat palette ground. Full bleed is for covers and headers only.
The most common decisions when choosing or placing a photograph, with the right call beside the wrong one.
Show the clean home and people enjoying it.
Show grime, mess or before-and-after shock shots.
Show the whole sparkle or diamond, with air around it, over a still life.
Crop the shape itself until it stops reading.
Give people clean rectangles.
Let a shape's edges cut through a face.
Correct exposure and white balance, then stop.
Add filters, vignettes or heavy contrast.