Logo

The sparkle and the wordmark are drawn to share one cap height, so they lock together cleanly at every size. Use the files provided; never redraw or rebuild either part.

The primary logo pairs the sparkle with the name: use it first, wherever there is room. The wordmark alone suits wide, quiet places. The sparkle stands on its own only where the name is already clear, like the app icon.

Give the logo room to breathe. Keep a clear area of half the logo's height on every side, and never let type, photographs or other marks cross into it.

The logo is Plum on every light ground and Paper on Plum. One ink at a time: never two colors inside the lockup, never a color outside the palette, never a ground it cannot be read against.

Keep the logo as it was drawn. Do not stretch, rotate, recolor or outline it, add shadows or other effects, or let it sink into a busy photograph.